10DLC Registration
  • 21 Mar 2024
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10DLC Registration

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Article summary

Help mobile carriers help you

You might've heard through the grapevine that mobile carriers have implemented new restrictions surrounding A2P (application-to-person) messaging with standard 10-digit long codes (10DLC). If you haven't heard - no worries. That’s why we’re here to support you.

What is a 10-digit long code?

A 10-digit long code is a 'regular' phone number that consists of an area code and seven additional numbers. US toll-free numbers are not considered 10-digit long codes. Example: “555-555-5555”

What are brand and campaign registrations?

A brand represents who you are as an organization. A campaign represents a use case. You may need to declare multiple Campaigns if you have multiple types of messages (such as sending authentication codes, as well as marketing messages).

What do I need to do?

  1. Review the Registration Best Practices and Example Opt-In Consent & Privacy Policy articles to ensure that your online web forms and website privacy policy meet industry requirements.

  2. Make any necessary updates to meet the industry requirements.

  3. Submit your 10DLC registration information to Mogli by emailing help@mogli.com or completing this online form. Mogli will submit the registration on your behalf and shepherd it through the approval process.

Why do I need to do this?

Beginning December 1, 2023, unregistered traffic will be blocked from all Mogli messaging partners. By providing us with this information, we'll be able to declare to mobile carriers (such as T-Mobile, Sprint, AT&T, etc) who you are and what types of messages you're sending. Declaring this information to us will ensure better delivery quality and lower your risk of carrier filtering. 

What does it cost?

Mogli SMS clients who are on Starter, or Standard plans are limited to 3 campaigns, and their brand & campaign fees are covered in the cost of their plan. 

Mogli SMS clients who are on the Elite or Enterprise plan are not limited to the number of campaigns they can register, which results in their costs being passed along to them via deductions from your messaging partner account or prepayment.

One-Time Fees

  • Initial brand registration for low volume < 6,000 messages daily: $4

  • Initial brand registration for standard volume > 6,000 messages daily: $44

  • Initial campaign registration incurs a one-time fee per campaign: $15

Recurring Campaign Fees range from $1.50 - $10 per month based on campaign type

Grr... I don't want to do this! What happens if I don't register?

Beginning December 1, 2023, unregistered traffic will be blocked from all Mogli messaging partners. Organizations that are not registered will see all of their text messages being filtered by cellular phone carriers, meaning they will not be delivered to their intended recipients because they are not coming from a “verified” organization. 

How long does verification take?

The timeline for verification can vary based on the type of phone number being registered and the number of verification requests at a given time, but it can take a few weeks. Providing incomplete or incorrect information will result in longer verification timelines.

I still have questions!

Email us at help@mogli.com.

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